When the EU originally announced its High-Level Action Plan for Sustainable Growth in 2018, its intended eco-label received a lot of attention. Many considered the Sustainable Finance Disclosure Regulation (SFDR) a boring, administrative matter. Labels are shiny commonplace symbols hyped by corporate marketing teams around the world to instil a feel-good factor in retail consumers and bolster the defensibility of institutional buyer decision making. Required Ordinal Disclosure (ROD) is a technocratic idea whose genius has remained largely unrecognised to date.
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