The name ‘AXA’ was chosen in the early 1980s, so the story goes, because it can be easily and uniformly pronounced in any language, and, as far as anyone knows, it also doesn’t mean anything rude anywhere around the world. But slick branding can’t make you good at everything, of course.
Already an IPE Member? Sign in here
For unlimited access to IPE’s industry-leading market intelligence, comprising news, data and long-form content on European pensions and institutional investment.
IPE has created a suite of products and services for Europe’s institutional investment and pensions community.